Nano Silver
Provides antibacterial and antifungal properties within SilverTi+, supporting hygienic daily-care routines.
SilverTi+ | The science
Science-led care,
Explore the range
Science-led care,
made for real life.
Our patented SilverTi+ technology combines Nano Silver and Titanium Dioxide in a water-based formula designed for effective, gentle everyday hygiene.
Ag+TiO₂
SilverTi+
The power duo
Two purposeful components.
Two purposeful components.
One distinctive technology.
SilverTi+ brings two carefully selected ingredients together in a patented formula designed for simple, dependable everyday care.
Titanium Dioxide
Acts as a photocatalyst alongside Nano Silver, helping the system actively disrupt and remove surface bacteria and fungi.
Gentle by design
Water-based, alcohol-free and made without harsh chemicals, with the fragrance profile clearly specified by product.
Why SilverTi+ is different
Not all silver technology is the same.
SilverTi+ goes beyond silver alone—pairing activated Nano Silver with Titanium Dioxide in one patented technology developed for gentle, effective everyday hygiene.
Ag+TiO₂
SilverTi+Patented dual-component technology
Ag
Conventional colloidal silverSingle-component silver suspension
Technology
Patented dual-component system
Single-component silver suspension
Composition
Activated Nano Silver + Titanium Dioxide
Silver particles without Titanium Dioxide
Nano Silver concentration
Up to 500 ppm Nano Silver*
Typically up to 50 ppm*
Formulation
One proprietary technology used across our daily-care range
Performance varies by concentration, particle size and formulation
*SilverTi+ contains up to 500 ppm Nano Silver, compared with conventional colloidal-silver formulas typically containing up to 50 ppm. Concentration alone does not determine overall performance, and formulations vary between products.
How it works
Deep science, made simple.
The science is sophisticated. The idea is simple: two active components work together to support hygienic everyday care.
Pair
Activated Nano Silver and Titanium Dioxide work together within one proprietary formula.
Activate
Under suitable light conditions, Titanium Dioxide can support the formation of reactive oxygen species.
Support
These interactions help disrupt surface bacteria and fungi, supporting antibacterial and antifungal hygiene.
Explore the science in detail+
For curious pet parents and professional partners, here is the mechanism in six considered steps.
The power duo
Activated Nano Silver and Titanium Dioxide are combined within one proprietary formula.
Even application
The water-based formula carries its active components across the applied area.
Light activation
Under suitable light conditions, Titanium Dioxide becomes photoactive.
Reactive interaction
This photoactivity can release electrons that interact with nearby water and oxygen.
Reactive oxygen species
The interaction can form reactive oxygen species, including hydroxyl radicals.
Hygienic action
These highly reactive species can disrupt surface bacteria and fungi, supporting antibacterial and antifungal performance.
Across the range
One patented technology.
One patented technology.
Eight everyday-care solutions.
From ears and eyes to skin, coat and daily hygiene, every product turns considered science into a format that feels easy to use.
Water-based
Alcohol-free
Fragrance-free or no added fragrance, by product
Hypoallergenic
Antibacterial & antifungal support